Siemens launches ‘Decibels for Life’
 New campaign aims for hearing awareness and instrument innovation

‘Decibels for Life’, the new campaign from Siemens Hearing Instruments, has been launched to maintain awareness of hearing loss. It will also champion hearing innovations that help overcome impairments leading to an improved quality of life.

The ongoing campaign will address how hearing loss or wearing an inappropriate hearing instrument can mean missing out on a range of daily sounds. It will draw on everyday examples such as clinking glasses, whispered gossip or buzzing bees under the slogan, ‘Why miss a decibel in your life?’

“The ‘Decibels for Life’ campaign will address the issue of hearing impairment and the importance of having the right hearing instrument. Fifteen per cent of the population is diagnosed with hearing loss, but many more are not aware of how much they fail to hear,” states Darren Ransley, UK Product and Marketing Manager at Siemens Hearing Instruments.

“With an ageing population and growing awareness that hearing needs to be tested regularly, it is important to inform people that there are innovations that can make a real difference to quality of life.”